Development

Race Blu series: the Yamaha-blue sports identity

Race Blu series: the Yamaha-blue sports identity

“Yamaha has at least three strong colour identities” says product planning manager Naoki. “There is the famous yellow and black combination that Kenny Roberts raced with in the seventies, there is the white and red combination that is based on our corporate colours, and there is the blue that is our official worldwide racing colour.”

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Yamaha Cage-Six concept: Extreme style for the XJ6

Yamaha Cage-Six concept: Extreme style for the XJ6

“We’d like to show the possibilities of the trendy, underground stunt modifications based on the XJ6” says design director Shimizu. “In an urban and young spirit.”

Passion for motorcycle design. Part 3: Show Model Making

Passion for motorcycle design. Part 3: Show Model Making

'The difficulty of concept models, is that we can choose everything!' says designer Kazumasa Sasanami.

Passion for motorcycle design. Part 2: Design Philosophy at Yamaha

Passion for motorcycle design. Part 2: Design Philosophy at Yamaha

"We design from an emotional approach", explains designer Kazumasa Sasanami, famous for his involvement in the design of the latest R1. "Other Japanese brands have more priority on technical, functional things. But at Yamaha, the exciting feeling has priority, even if it costs more to design and produce!"

Passion for motorcycle design. Part 1: The Process

Passion for motorcycle design. Part 1: The Process

"A designer has to be an artist, an engineer and a craftsman at the same time", designer Olivier Béboux tells us enthusiastically.

Product Planner Profile: Bob Trigg

Product Planner Profile: Takeshi Higuchi

Product Planner Profile: Masahiro Inumaru

New technologies for motorcycles: Mr. Araki (Sep. 2000)

New technologies for motorcycles: Mr. Araki (Sep. 2000)

Mr. Araki, General Manager of Yamaha Motorcycle Division in Japan talks about technology for the next generation of motorcycles.

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Your Bike

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Bike riding since the '70s?

Bike riding since the '70s?

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