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Passion for motorcycle design. Part 3: Show Model Making (en inglés)
'The difficulty of concept models, is that we can choose everything!' says designer Kazumasa Sasanami.
Leer MásPassion for motorcycle design. Part 2: Design Philosophy at Yamaha (en inglés)
"We design from an emotional approach", explains designer Kazumasa Sasanami, famous for his involvement in the design of the latest R1. "Other Japanese brands have more priority on technical, functional things. But at Yamaha, the exciting feeling has priority, even if it costs more to design and produce!"
Passion for motorcycle design. Part 1: The Process (en inglés)
"A designer has to be an artist, an engineer and a craftsman at the same time", designer Olivier Béboux tells us enthusiastically.
Product Planner Profile: Bob Trigg (en inglés)
Product Planner Profile: Takeshi Higuchi (en inglés)
Product Planner Profile: Masahiro Inumaru (en inglés)
New technologies for motorcycles: Mr. Araki (Sep. 2000) (en inglés)
Mr. Araki, General Manager of Yamaha Motorcycle Division in Japan talks about technology for the next generation of motorcycles.