Yamaha has been the dominant force in the sport scooter segment ever since the original Majesty 250 and TMAX 500 models created the maxi-scooter movement. The TMAX dynamic DNA also shaped the new XMAX 300, which succeeds the highly successful XMAX 250 that has achieved over 130.000 sales in its 11-year history! Let’s have a look at its technology and talk to our designers.Read More
Not only a new look for 2017: Also a completely new frame, added engine electronics and extra functionalities. TMAX remains the icon in the scooter world. We talked to the development team.
NMAX is a young and fresh 125cc scooter, designed for inner-city use. It is compact, agile, easy to ride and very fuel-efficient. And despite its low price, it is built with modern technologies and equipped with ABS! Our development team explains.
Small items that make a difference: TMAX is cleverly improved. Let’s take a look at the changes and why they were done.
“We’d like to open the door to new entrants into the market” says Product Planning manager Norihiko Imai. “Short distance commuting by scooter can be fun and saves you a lot of time.”
The styling approach of the designers of the Neo's was totally fresh and new. Rather than being satisfied with 'standard' shapes and components, they decided to work on every detail and that was not common at the time. Whether it was the dashboard, the aluminium wheels, the kickstarter, the passenger handgrips, the muffler protector or any other detail: everything was specially and carefully designed for the Neo's.
When X-Max 250 came to the market by mid 2005, it was an instant success. Yamaha's concept was very clear: to develop a compact and functional maxiscooter with a sporty riding character, that excels both in city commuting as well as in leisure riding and weekend getaways.
When X-Max 125 was launched in 2006, it was an instant success. Yamaha's concept was very clear: to develop a compact and functional maxiscooter with a sporty riding character, that excels both in city commuting as well as in leisure riding and weekend getaways.
"We wanted to keep the character and soul of the original model" says designer Marco Ferrario. "That was the biggest challenge, to renew everything but still to feel the soul of the original one".
"The previous TMAX was already a perfectly balanced vehicle" says Naoki Segawa who was guiding the development process. "Our challenge was how to improve the performance while keeping all the good points of the previous model."
"There are many scooters in this category already." says Product Planner Giovanna Camisa. "But we did not want to make just another one. We wanted to be sure we could develop clear advantages for the customer, and spent a lot of time to research the actual usage in their daily life."
“The new TMAX is closer to a motorcycle than ever,” says Naoki Segawa, today in charge of Product Planning for Yamaha's scooter line up in Europe. The ingredients of this model’s improvements are a completely new chassis including an Aluminium frame and new suspension components as well as totally new bodywork.
The X-City is designed for inner city commuting, unlike its brother model X-Max, which is set up more for higher speed on highways and city ring roads.
“This little thing handles like a bike”, the Yamaha test rider smiles, when stepping of X-MAX after first prototype testing.
The BW's scooter was first shown to the public in Tokyo, in the autumn of 1988. The very original design of this model has made it a longtime bestseller in Europe, especially in latin countries. For the first time in its long history, there is a big model change coming, for the year 2004.
Our scooter product line manager for Yamaha Motor Europe, explains the background of the development of this exciting new concept.
François-Marie Dumas, scooter enthusiast, author of publications on scooters and motorcycles and consultant to Yamaha Product Planning, was involved in T-Max's early stage of concept development. He looks at history of big scooters and draws his conclusions: T-Max, the first horizontal parallel twin 4-stroke ever built is the synthesis of scooter and motorcycle. He recalls engineers dreams to combine this two categories in the last century.
Scooters were just a mean of transport in the Fifties, almost disappeared in the seventies and eighties and had a revival in the nineties. Why did scooters become popular and what were the key developments in the last decade? The Scooter Product Planner at Yamaha Motor Europe explains his views. Being Italian, he understands the social and cultural background of the scooter success in Europe, which is boosted and inspired by the Italian market.
YAMAHA have just launched their new 500 cc high performance scooter. The Tmax sets a new standard in the maxi scooter world. Its performance and comfort is breaking new ground in the scooter category. The development project started when the New Product Planning Team at YAMAHA MOTOR EUROPE realized the potential of maxi scooter.