An introduction about the R-series design DNA by our current Japanese designers. Learn about the evolution of the R-series design since the launch of the first R1 in 1998!Read More
“Yamaha has at least three strong colour identities” says product planning manager Naoki. “There is the famous yellow and black combination that Kenny Roberts raced with in the seventies, there is the white and red combination that is based on our corporate colours, and there is the blue that is our official worldwide racing colour.”
“We’d like to show the possibilities of the trendy, underground stunt modifications based on the XJ6” says design director Shimizu. “In an urban and young spirit.”
'The difficulty of concept models, is that we can choose everything!' says designer Kazumasa Sasanami.
"We design from an emotional approach", explains designer Kazumasa Sasanami, famous for his involvement in the design of the latest R1. "Other Japanese brands have more priority on technical, functional things. But at Yamaha, the exciting feeling has priority, even if it costs more to design and produce!"
"A designer has to be an artist, an engineer and a craftsman at the same time", designer Olivier Béboux tells us enthusiastically.
Mr. Araki, General Manager of Yamaha Motorcycle Division in Japan talks about technology for the next generation of motorcycles.