Race Blu series: the Yamaha-blue sports identity

Race Blu series: the Yamaha-blue sports identity

“Yamaha has at least three strong colour identities” says product planning manager Naoki. “There is the famous yellow and black combination that Kenny Roberts raced with in the seventies, there is the white and red combination that is based on our corporate colours, and there is the blue that is our official worldwide racing colour.”

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He continues “For 2013, we decided to strengthen this blue identity colour and introduce it across a range of our models.”

Our Italian product planner Guglielmo adds “Yamaha has applied blue for various models for many years now. But we felt that we needed to give it a much fresher feel. So we studied a new approach, where the blue is used as an accent, for example on specific components, instead of on the full body of the bike.” 

He reveals “With this strategy, we have the flexibility to use different combinations with blue in the future. For 2013 for example, the blue is used always in combination with a modern and sophisticated matt grey. This grey gives a strong highlight to the blue components. So we have a nice technical feel on the bike and it’s really fresh compared to other colourings!”
 
This new colour was labeled “Race Blu” from then on.

The first introduction was on Yamaha’s factory team MotoGP bikes, at the race in Misano in September 2012. Famous Italian designer Aldo Drudi adopted the grey-and-blue combination, with all sponsor elements, to the shape of the race bike.

Coincidence or not, the race was a dominant victory for Jorge Lorenzo.
Jorge commented on the Race Blue: “I am very proud to ride with these special colours. The Yamaha racing colours are always very iconic and have a great history. It’s very cool that racing fans will be able to ride in the same colours that we race in!”

Actually, the whole series of production bikes that used this colour scheme for 2013 includes the models of R1, R6, R125, FZ8, Fazer8, XJ6, Diversion and Diversion-F.

To be continued!



 
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