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Our Activities

The Safe Ride to the Future 2.0

To continue working towards improved safety on all European roads, ACEM (The Motorcycle Industry in Europe) calls for its members, as well as national, local and reginal decision-makers to embrace inclusive motorcycle safety policies through its new strategy, “The safe ride to the future 2.0”.

Clean the Sea

Entering its third year in 2021, Yamaha Motor Portugal’s inspiring Clean the Sea project has been bringing sustainability and passion for nature ever closer, focusing on diverse ocean environments that unite the unique passion for the big blue. Its key objective was the creation of an environmental and social responsibility campaign that would demonstrate Yamaha’s commitment towards preventing the danger to our planet, and would motivate its communities and customers to do the same.

Moving You

Moving You is a series of short documentary-style videos which unveils the daily life of Yamaha’s employees. They are mechanics, riders, teachers, engineers, etc., they are from different social background, they live all around the world, yet they are all share the same passion and that is to create Kando for you - this unique feeling of great excitement and deep satisfaction at once. We invite you to follow their missions and dreams in our aim to spread Kando worldwide and share our smiles with you.

A tribute to Fabrizio Pirovano

Yamaha paid tribute to Fabrizio Pirovano at the final round of the 2020 FIM Superbike World Championship, which was held at the Circuito Estoril in Portugal on 17th and 18th October. 27 years ago, the same circuit was the venue for the WorldSBK season finale and, representing Yamaha, Fabrizio Pirovano took his 10th and final WorldSBK victory in a rain disrupted and hotly contested Race 1.

European Cycle Tours

Sports has always been part of our DNA ever since Yamaha was founded. Performing sports in an healthy competitive way yet with a never-give-up attitude, challenge you to give your utmost and also it drives you to break new boundaries. Finally, resulting in a feeling of excitement and deep satisfaction. In the cycle world it’s not any different. That’s why we are proud to be the official sponsor of the three biggest cycle tours here in Europe – Giro d’Italia, Tour de France and La Vuelta (Spain).

©Yamaha Motor Europe N.V. / Yamaha Motor Co., Ltd.

The information and/or imagery on these webpages may never be used for commercial or non-commercial purposes without the explicit written consent of Yamaha Motor Europe N.V. and/or Yamaha Motor Co., Ltd. Always ride in a safe manner and obey all local road laws.