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Our History

  • Our Foundation »

    "I want to carry out trial manufacture of motorcycle engines." It was from these words spoken by Genichi Kawakami (Yamaha Motor's first President) in 1953, that today's Yamaha Motor Company was born.

  • Our Racing Heritage »

    To challenge has been in our DNA from the very foundation of our company. As we were at that time new to the already existing motorcycle business, we had to prove ourselves. 

  • Yamaha in Europe »

    European motorcycle culture has a tradition spanning over a hundred years. It was in 1961 that Yamaha first took on the challenge of competing in Europe - the historical home of motorsport.

  • Iconic Products in Europe »

    Our products embody a mass of evolutions throughout the time that built the reputation of Yamaha. Dive into the history of these amazing products that fueled dreams from generation to generation!

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©Yamaha Motor Europe N.V. / Yamaha Motor Co., Ltd.

The information and/or imagery on these webpages may never be used for commercial or non-commercial purposes without the explicit written consent of Yamaha Motor Europe N.V. and/or Yamaha Motor Co., Ltd. Always ride in a safe manner and obey all local road laws.