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Our Mission


Ever since our founder, Genichi Kawakami, established Yamaha Motor in 1955, it is our mission to give to ALL our customers KANDO. And not just only with our products. 


KANDO is a Japanese word to express the feeling of deep satisfaction and excitement you get when you encounter something of exceptional value, quality, and performance. It’s a thrilling emotion that adds spice to your life, and makes our Hearts Revving! All our products and services have been designed and produced by people who truly enjoy what they do, and their goal is to provide you with the very best experience possible. 

Whether you want to RACE faster, to FEEL the passion of riding or to find the best solution to MOVE smarter, we hope you find that Yamaha product that will give you that KANDO experience – and we hope to Rev Your Heart and see that sparkle in your eyes.


©Yamaha Motor Europe N.V. / Yamaha Motor Co., Ltd.

The information and/or imagery on these webpages may never be used for commercial or non-commercial purposes without the explicit written consent of Yamaha Motor Europe N.V. and/or Yamaha Motor Co., Ltd. Always ride in a safe manner and obey all local road laws.