In 2021 Yamaha Motor UK and Dunlop Tyres reached an agreement which facilitated the entire network of Yamaha dealers to directly order Dunlop’s new and current motorcycle tyres. The successful implementation of this partnership now celebrates its one year anniversary!
The partnership provides Yamaha dealerships the opportunity to order the entire range of Dunlop’s tyres, with Dunlop providing specific fitment recommendations based on usage of the bike - ensuring the best customer experience.
Naturally, customers also benefit from the option to buy the latest high performance Dunlop rubber if the OE tyres fitted to their motorcycle aren’t suitable for their unique requirements.
And with tyre stock held in centralised UK warehouse for the Yamaha network, customer waiting times are minimal.
The UK marketing manager at Dunlop, Dave Plummer, had this to say about the ongoing long term partnership:
“As Dunlop we are pleased to be able to support Yamaha customers and retailers directly. The partnership ensures Yamaha owners can tailor their tyre choice for their specific usage, helping them to enjoy their Yamaha to the fullest”.
In a separate agreement, Dunlop has equipped the officially supported Yamaha Ténéré Experience and AMCA Yamaha MX Experience with the latest Dunlop off-road tyres for 2022.
Such an agreement with supported Yamaha partners, evidences the ongoing commitment of both Yamaha Motor UK and Dunlop to further develop and strengthen their partnership for 2022 and beyond.