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Analysis cookies

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Transparent_PNG (for spacing)We use analysis cookies across YAMAHA websites for internal purposes, and these cookies help us to provide you with a better user experience. Information supplied by analysis cookies helps us to understand how our visitors use YAMAHA websites, which enables us to improve how we present our content to you. They also allow us to test different design ideas for particular pages, such as the YAMAHA home page. For analysis purposes and to keep on improving continuously, we use Google Analytics and Webtrends services. The providers of these services (Google Inc. and Webtrends Inc.) place analysis cookies which are presented as 1st party cookies by the relevant Yamaha domain, for example, www.yamaha-motor.eu.

Analysis cookies set by YAMAHA and our suppliers:

Cookie Name and expiration term Recorded Information Purpose Data Sharing
Webtrends
WT_FPC

5 Years

ACOOKIE

 5 Years
Information relevant for web trends, like used devices and where visitors have come from.
Analysis

Identifying trends and taking these into account to improve our website, products, services and marketing efforts.
The information is read out by Webtrend Inc. based on which it produces (anonymous) reports for us.

Click here for Webtrend's privacy statement.
Google Analytics
_utma

2 Years _utmb 30 minutes _utmc browser session _utmz 6 months
Information about how visitors use our website, including IP address and details on visits to our website and where visitors have come from.
Analysis
 
Analyzing website usage so we can better understand our website visitors, to improve our website, products, services and marketing efforts.
The information is read out by Google Inc. based on which it produces aggregated anonymous reports for us.

Click here for Google's privacy statement.

For more information on these cookies, please click here.

 

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