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Become a Dealer

7 good reasons to become a Yamaha dealer

Understanding what the market expects.
Understanding how to fulfil these expectations.
Understanding how the business works. 

PROfessional image

The Yamaha image as the basis

Enjoy the benefits of the unmistakable Yamaha brand. Yamaha has been developing high-quality products since 1955. This experience, coupled with the know-how gained by our success in the world of racing, is continually producing original technical achievements that make Yamaha products stand out against competitors. This can help you in your business. 

Providing KANDO* to our customers is our mission! Everyone at Yamaha goes to great length to exceed our customers’ expectations and guarantee them high satisfaction with our products and services. Joining Yamaha as a dealer, you too will become part of the team that puts every effort into giving your customers that Kando feeling.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value. 


PROduct range

The Yamaha product range

Yamaha offers a comprehensive vehicle program delivering attractive models for every segment satisfying all requirements. There is something to suit everyone – whether on land, on water or in the snow. We offer a variety of opportunities to run a profitable business as a contracting partner. Besides our wide range, Yamaha offers also a wide range of genuine accessories and tried and tested spare parts supplies, as well as a tailor-made oil and maintenance program for our vehicles with Yamalube as the sole manufacturer. With our YOU Services program, you will be able to present market-driven offers to interested end customers for different types of sales financing and other services.


PROfitable terms and conditions

Yamaha terms and conditions: the foundations of our business

The tried and tested Yamaha margin system with its interesting payment terms and fair bonus system, together with attractive promotions, is closely aligned to current market conditions. And in addition, dealer’s vehicles can also be financed with attractive terms and conditions in consultation with the partner of our local offices.


PROfessional advice

Yamaha Dealer Standard and Yamaha Service Standard

Yamaha Dealer Standard provides responses to the majority of sales-related questions that are likely to be raised by a modern  Yamaha dealer operation.
As a Yamaha dealer, you will be able to benefit from our wealth of experience.
Yamaha Service Standard also provide answers for all service-related questions.
Thanks to regular on-site care provided by our professional and technical field staff, we can guarantee that mutually agreed goals are achieved.


PROfessional start-up support

Support in the foundation and start-up phase

Yamaha offers special start-up support so that from the outset it is easy for you to be a step ahead as a professional partner.
In addition to putting a CRM-system in place, attractive purchasing and payment terms, and professional web design support, we offer a wide range of creative possibilities for every imaginable workshop and sales area with our visual identity and workshop program. The aim is to make it easier for you to start out as an independent trader and as a new Yamaha dealer, and to create a cost-effective retail business, both inside and outside, in line with the current Yamaha VI specifications.


PROfessional training

Yamaha seminars/training courses

In a constantly changing market environment with increasingly demanding customer expectations, Yamaha works in partnership with its dealers, whilst also offering support.  We offer our dealers a range of regular training courses/seminars with professional trainers. These courses cover every business area of the firm from sales to management and support on technical issues. This means that they can offer every dealership employee a variety of interesting training possibilities.


PROfessional employees

Personal support "the human factor"

We offer personal support and consultation to our dealers. Our local experienced and reliable business development teams will be delighted to work alongside you. This applies as much to professional and technical field staff as to our office employees.


Your qualifications

Could this be you? Are you, like Yamaha, keen to reach new goals, embark on a new pathway and become part of a shared successful future in the European motorcycle, ATV, power products and/or marine market?

If you have the technical and corporate potential to take this challenge on, please
send a short application to our business development team at

©Yamaha Motor Europe N.V. / Yamaha Motor Co., Ltd.

The information and/or imagery on these webpages may never be used for commercial or non-commercial purposes without the explicit written consent of Yamaha Motor Europe N.V. and/or Yamaha Motor Co., Ltd. Always ride in a safe manner and obey all local road laws.