Yamaha Sponsors Major European Cycle Tours
Sports has always been part of our DNA ever since Yamaha was founded. Performing sports in an healthy competitive way yet with a never-give-up attitude, challenge you to give your utmost and also it drives you to break new boundaries. Finally, resulting in a feeling of excitement and deep satisfaction.
In the cycle world it’s not any different.
That’s why we are proud to be the official sponsor of the three biggest cycle tours here in Europe – Giro d’Italia, Tour de France and La Vuelta (Spain). 2019 was the first year of a three-year partnership with A.S.O. and RCS where Yamaha shared this sporting drive and positive emotional ambition through sponsorship of both major and smaller European cycling Tours.
The three major challenging events – Giro d’Italia, Tour de France and La Vuelta - are the perfect partners for our revolutionary NIKEN. For the race direction, race commissioners and the official event supported teams the special, personalised NIKENs make easy work of the winding mountain passes thanks to their innovative Leaning Multi-Wheel (LMW) technology. The role is crucial, delivering timely medical assistance where needed as well as bringing hydration, energy supplying food and, of course, replacement wheels and tyres on the go.
We encourage you to also embrace an active lifestyle and enjoy healthy activities.
Stay tuned to Yamaha’s Social Media channels - #Yamaha, #NIKEN, #NIKENTourDeFrance, #NIKENLaVuelta, #NIKENGiro – for the latest updates news on the cycle tours.