Yamaha Motor R&D Europe (YMRE) was founded in the early 2000s to meet the varying demands of European markets, adopting a ‘local’ vehicle design approach in order to be close to the tastes and needs of European customers. Since 2005, we have operated our unique R&D centre out of northern Italy. Rich in automotive culture and heritage, Italy was strategically chosen as a base for its proximity, allowing easy connections to advanced technology manufacturers, engineering services and rapid prototyping.
From its inception at the start of this millennium, we have grown in scope and personnel, integrating highly skilled staff from engineering departments across Yamaha’s European factories, to cover every facet of a modern R&D organisation. Since 2009, YMRE has run with over 100 members of staff, with roughly 70 employees directly involved in departments including Design, Engineering, Prototype construction, BOM (Bill of Material) and drawings administration, and Testing.
With a clear vision to design vehicles suited to the demands of European markets, the first projects were the development of small engine products such as 50cc to 125cc motorcycles and scooters. From there, YMRE’s product development range was expanded to include larger engine size vehicles, producing successful models, such as XMAX, Tracer and Ténéré 700 that helped to establish the strong reputation of YMRE as a leading R&D centre.