Faster Sons
Philosophy
Yamaha’s XSR Sport Heritage range is like no other. Each model pays tribute to some of the most iconic motorcycles and designs from the company’s rich history, while at the same time offering performance minded riders the very latest in terms of engine and chassis technology. Both in aesthetics and in performance we grow through learning from our past. Wanting to be better, wanting to go faster than our predecessors. That philosophy we call Faster Sons – the spirit that binds all Yamaha riders with a keen eye for heritage.
Yard Built
In garages all over the world owners dream of creating their very own customized motorcycle. We seek to enable this by asking talented bike customizers to provide inspirational ideas on how to transform modern Yamaha models into what we have entitled ‘Yard Builds”. From using Yamaha’s OEM accessories to full custom overhauls, we encourage you to express your Faster Sons minded spirit.
Calendar
The Sport Heritage segment and its spirit is celebrated through events all over Europe. Because, what is a Faster Sons without his compatriates to enjoy the world of motorcycles? The beauty of the Sport Heritage minded world is that they organize a great range of highly creative events, from Swank Rallies to multiple days event in Biarritz, to film festivals and races.
Community Stories
Motorcycling means something different to every single individual, in the modern age you can experience other man’s stories easily through social media. We like to highlight some of our favorite riders and tell their stories.
