Yamaha's neo-retro Sport Heritage models base their design origins in some of the brand's most iconic models that have influenced motorcycle design philosophy over the last seven decades. Combining state-of-the-art technology with timeless designs, Yamaha's Faster Sons philosophy is the driving force that has produced these exciting and charismatic models that capture the true essence of motorcycling born in the past but built for the future.
In 2014 Yamaha founded also their Yard Built project – one-of custom creations by some of the most important names of the Customization world. Recent Yard Built projects have been based on the iconic XSR700 and include 2018’s Back to the Future which produced a range of retro-futuristic machines envisaging a totally new concept of the motorcycle, and 2019’s Back to the Dirt which explored 70s and 80s rally-inspired bikes. Each was a demonstration of the versatility of the Sport Heritage models and of Yamaha’s desire to find new trends in local customization.