Name: Deus Ex Machina
Location: Milan, Italy
With the goal of celebrating a culture of creativity, Deus Ex Machina, which means God from the machine, is world-renowned for its hand-built motorcycles as well as its love of pure fun. The company’s workshop showrooms in America, Indonesia, Australia and Italy have quickly evolved into an epicenter for those wanting to celebrate the culture of creativity.
Deus Ex Machina, Italy, was set up this year as the flagship European store and follows the firm’s love of all things creative and fun. Inspired by machines of the late 1970s and 1980s, as well as surf and bicycle culture, Deus Ex Machina’s crew of Alessandro Rossi, Luca Viglio, Filippo Bassoli and a team of motorcycle customisers spend many hours perfecting their unique bespoke motorcycles.
There are few customization houses that do effortless cool as well as Deus Ex Machina and whether it is popping in for a coffee, to browse their range of casual clothing or even check out their workshops, this is one café culture that extends well beyond an afternoon espresso…
Deus Ex Machina Eau Rouge XJR1300
Encapsulating the lean and single purpose looks of an endurance racing machine, Milan based special builder Deus Ex Machina Italy’s latest creation, Eau Rouge, gives a modern twist to the semi-faired 1970s style through the incorporation of straight line and angular aesthetics.