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Mission and Vision

Yamaha Motor brings pleasure to millions of people by using ingenuity and enthusiasm to constantly surpass customer expectations, thereby enriching their lives.

A Japanese term concisely summarises these feelings: ‘Kando’.
Kando describes the sensation of profound excitement and gratification derived from experiencing supreme quality and performance. In an ever-changing world, people face new challenges every day and are forced to put more and more hours into work.


That is why we believe leisure to be paramount for a balanced, full and pleasurable life. Whichever products our customers choose to enjoy, we strive for them to experience a delicate blend of technologies which creates a harmonious union between man and machine. More than that, we offer the promise of intense satisfaction through the use of groundbreaking, innovative products that touch not only people’s lives, but also their hearts.

Our slogan: Revs your Heart

Yamaha products have the power to move people; not only physically, but also to a more positive state of mind. There’s nothing more powerful than that moment you open the throttle on your Yamaha. Creating opportunities and memorable experiences that get the heart racing is what Yamaha is all about.