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Yamaha’s bLU cRU Lays the Path for Tomorrow’s Racing Generation

Yamaha’s bLU cRU programme is a platform to support the next generation of young riding talent. The platform creates a safe, professional environment to encourage, nurture and build tomorrow’s racing stars, through the guidance and unparalleled experience of the Yamaha Racing world.

Yamaha Racing’s top Official riders in WorldSBK and WSS have the responsibility of being bLU cRU Ambassadors. These elite racers stand as an example for the young racing generation of tomorrow, upholding key values for racing and manufacturer representation, including performance, education, dedication, respect and health and fitness. Their spirit of success and behaviour in the very visible eyes of both the media and the racing fans sets the standard for the bLU cRU generation of tomorrow.

The bLU cRU programme extends to the tarmac to ensure that Yamaha Racing’s wealth of experience can be shared with tomorrow’s road race stars. Eight selected competitive riders who perform strongly in their National Championships will move up to participate in WSS300 class, on-board their Yamaha YZF-R3s’ with a full bLU cRU rider package.

For 2018 with the announcement of the British Junior Supersport Championship, the National R3 bLU cRU Challenge | UK is born; integrated as part of the British Junior Supersport Championship in which the registered Yamaha riders will have their own ranking. The winner of the National R3 bLU cRU Challenge | UK will secure a slot in the 2019 Yamaha R3 bLU cRU Challenge, which will see a maximum of eight riders competing onboard Yamaha R3s in the WorldSSP300 Championship, with the National R3 bLU cRU Challenge | UK runners up (2nd and 3rd) being invited to a bLU cRU Masterclass, where they will be given the chance to learn from bLU cRU ambassadors as they attempt to secure one of the remaining slots in the 2019 Yamaha R3 bLU cRU Challenge along with winners from the Italian, French, and Spanish R3 Challenges.

The eight (maximum) riders will benefit from the R3 bLU cRU rider package, dedicated to supporting young riders in the international racing environment. Benefits will include Racing kit parts, a Race Service support at the track, a full paddock clothing kit and much more. The riders will participate in their own ‘Challenge’ within the Championship, with the top rider moving up the racing pyramid to join the Official Yamaha STK600 Team as their Official rider the following season!

Racing fans will be able to follow the activities of the bLU cRU hopefuls throughout the season with regular updates on the Yamaha Racing digital channels, including Yamaha-racing.com and social media channels.

“The bLU cRU platform’s support for the new generation of racing is the foundation of professional racing in the imagination of young riders, a bright pathway through the confusing and challenging road into racing,” commented Yamaha Motor Europe bLU cRU Racing Manager, Alberto Barozzi.

“The program is developed through national competition, and builds through exclusive Masterclass activities with key bLU cRU Ambassadors before delivering a winner who will have the opportunity to continue his sports experience in a Yamaha Team.”

“The R3 bLU cRU Challenge represents a real opportunity for young riders to express their talent. A unique environment where young riders and their parents will benefit from Yamaha Racing’s professional support.”

“All bLU cRU riders and ambassadors race in our iconic Race Blue with the bLU cRU logo worn over their heart.”

“We are very pleased to be part of another exciting championship within the British Superbike series. Racing is part of Yamaha’s DNA and to be able to help young riders get on the start line and be part of our bLU cRU Challenge giving riders even more opportunity for the future is an exciting prospect”, commented Yamaha Motor Europe N.V., Branch UK, Sales and Marketing Manager, Adam Kelly.

For more information and details on how to apply for the R3 bLU cRU Challenge | UK please contact your official Yamaha dealer. Please note registrations are open until 9th March 2018.